Research Portfolio

 Primary Research:

Questionnaire for collecting the feedback on my corporate video:

https://www.surveymonkey.co.uk/r/GNDNBVK

This Questionnaire was for our corporate video unit that we created so we could have an understanding of how many people have watched the video, who watched it, and what their opinions of it were. This is a good example of primary research as I created the questionnaire along with my partner, who also made the video that this questionnaire is about. We both worked together on coming up with the questions we wanted to use and we were also the ones who shared it around with others. This meant that we had control over who was filling out the questionnaire, in doing this we were able to ensure that the answers we would receive were serious and useful data. The results we collected are honest and we have trust in the people we sent our questionnaire to, to answer the questions seriously and honestly to give us accurate data in regards to the video. We included both open and closed questions so we could collect both qualitative and quantitative data. We controlled this by creating some multiple-choice questions (agree, disagree, etc.) and some questions with text boxes that everyone can freely write in so there was a variety in how the viewers would answer the questions to help give out their opinions. 

Secondary Research:

Unilever Rebranding Pitch:

This was for our advertising unit and we had to present these pitches to our class using the research we've found to help support our pitch. It is a good example of secondary research as I had to find information that already exists about the company Unilever and the Magnum ice cream brand. I used their official websites to ensure that the information that is shown is all accurate and trustworthy to use. I used this research to back up the primary parts of my pitch, such as my rebranding and advert ideas.

TV Advert Analysis:

My TV advert analysis contains secondary research along with my analysis, such as Snickers' slogan, when the advert was aired, and who the target audience was. Most of the information wasn't all from a reliable source like the official Snickers website however, I still managed to find useful and accurate data to be used. I used the research to support my analysis of the advert. The analysis allowed me to understand the importance of every aspect of an advert and what effects it can have on an audience.

Quantitive Research:

Data for questionnaire on Why Choose EN video:

This research was collected for the corporate video unit and was used so we could understand the viewers' opinions on the video. It's a prime example of quantitative research that I collected from the responses to the questionnaire about our Why Choose EN corporate video. These bar charts show the popularity of each answer in the multiple-choice questions, which allows us to have an understanding on what the average effect our video had on the audience and what the audience thought of it. The number of each response to the questions was counted up and then converted into graphs and percentages to showcase the results.

Qualitative Research:

Answers from the questionnaire:

This research was also conducted for the corporate video unit, but the opinions that we collected produced qualitative data instead of quantitative data. These responses are a good example of qualitative research as they give non-numerical data, they are the reasons and opinions of those who reviewed our video and filled out our questionnaire. This is useful for understanding what they think of the video in more depth in comparison to qualitative data. These answers were in response to open questions that allowed them to express their thoughts. We can then use this data to understand our audiences' opinions and know what we can improve on for future work.

Production Research: 

This production research was for our corporate video unit, it was necessary for us to do this so we would be able to continue with our task and create the video that our client wants. We noted down all the things our client was wanting to see featured in our video from the facilities found in the college such as the gym, the HIVE, or the canteen to the extracurricular courses they offer, such as the Combined Cadet Force, Duke of Edinburgh and UEA. With all of this noted down, we were able to plan out what we were going to include in our video to make sure we can satisfy our client to the highest standard possible. We then filled out a production schedule so we will be able to know where we can film parts of our video at whatever time space is available, for some places like the sports hall or the gym, we had to get in contact to ask when the gym is normally being used by students and if we have permission to film there. We also had to fill out a Risk Assessment as this is a very essential piece of paperwork that needs to be filled out before filming your video. You have to consider every risk possible from a major risk such as filming outside and not looking whilst crossing roads to minor risks like wires hanging out and becoming a trip hazard to people. We also had to fill out talent and location releases as if we have people included in our video whether they are talking or used in multiple scenes, they have to sign a consent form so it can be confirmed that we had their permission to be filmed in our video. If we are including a large group of people (a classroom) then we have to get them to sign a group talent release, this saves the effort of having to print out a single talent release to everyone individually. For location releases, we had to make sure we gained permission to be able to film in whatever location we were filming in, we had to get permission from the college as a whole to be able to film all around the site and for individual areas like the gym.

Audience Research:

Unilever Rebranding Pitch:

This research was conducted for the advertising unit, which I conducted so I could understand the brand I've chosen to rebrand, Magnum. It is a good example of audience research because I gathered information about the audience who would typically watch Magnum adverts, so I could identify what my audience is for my rebranding idea. This included what their gender, age, class, lifestyle, and psychographic profile are. I then related this information to their adverts, which allowed me to understand why they used certain techniques and imagery and how it appealed to their typical audiences.